Bring your best future forward

Use the science of relationships to enhance innovation, empowerment and resilience.
Alicia FortinberryDr. Bob Murray
You will radically change your life by learning how to create relationships that empower you and make you more effective as a leader, adviser, parent, partner.

Create relationships that empower you

Over three decades, Bob Murray MBA, PhD and Alicia Fortinberry PhD, have empowered organisations and individuals to shape and implement lasting change.

Talk to us about how our simple, research-based concepts and skills can help you:

  • shape and implement successful strategy
  • build resilience and improve mental health
  • manage conflict at all levels
  • hold difficult conversations
  • give and receive actionable feedback
  • drive innovation and adaptation
  • enhance trust and collaboration
  • enable behavioral change and growth
  • develop transformational leaders
  • create diverse, high performing teams
  • strengthen influence and impact
Explore our services

Alicia and Bob’s work uniquely brings together a confluence of new research from psychology, neurobiology, behavioural genetics, biological psychiatry and anthropology.


Together they won the US Science Achievement Award for insights on human motivation and development and were appointed to head the US government’s national work stress initiative.

book award

Bob and Alicia are best-selling authors on optimism, resilience and leadership.

Buy our books here.

Latest News

The Human Science of Strategy: What works and what doesn't

The Human Science of Strategy: What works and what doesn't

Research shows that 80 percent of all strategic initiatives by businesses fail to meet their strategic objectives. This book is about how to make them a success. Strategy is, in the end, about people, and will succeed or fail depending on how well partners, employees, clients and others apply it.
View book

Praise: the most potent resilience factor

Leaders often ask me if there is one thing that would make the most difference in creating resilience and adaptation for their people, themselves and often their families in these trying times. The answer is fairly simple, but, sadly, often refuted or resisted. It is what my partner Bob and I call “potent praise,” which affirms people for not only what they achieve but also how they do it and who they are. Are you getting—and giving—the kind of praise that energises and empowers?

New leaders emerge as organizations go to virtual

With fewer cues available for human interaction and more opportunities for miscommunication, members of virtual teams identify leaders in significantly different ways compared to members of in-person teams.
Read more

What people say about us

Clients we partner with

Join our tribe

Subscribe to Dr. Bob Murray’s Today’s Research, a free weekly roundup of the latest research in a wide range of scientific disciplines. Explore leadership, strategy, culture, business and social trends, and executive health.

Thank you for subscribing.
Oops! Something went wrong while submitting the form. Check your details and try again.