How organizations can encourage bursts of creativity
Hot streaks last about five years on average and directly result from years of exploration (studying diverse styles or topics) immediately followed by years of exploitation (focusing on a narrow area to develop deep expertise). Afterwards, individuals return to “normal” and no longer follow any pattern of exploration or exploitation.
Mumpreneur (or mompreneur) success still requires conventional masculine behavior
Whilst the mumpreneur identity may enable women to participate in the business world and be recognized as ‘proper’ entrepreneurs, this success is dependent on alignment with the conventional masculine norms of entrepreneurship, such as working long hours and an ongoing dedicated commitment to the success of a business.
Expressing variety of emotions earns entrepreneurs funding, and partners new clients
Clients or funders are looking for relational clues in pitches. They are asking, at least on a subconscious level, “Can I work with this person?” “Can I trust this person?” and “What do I have in common with this person?”
Disruptions like the corona crisis create new business opportunities
We increasingly need to expand the range of our ideas and get rid of old assumptions. We need to challenge not just our thinking, but how we think.
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