Typography influences consumer preferences
Typography—specifically tracking, or the spacing between letters in a word—can influence consumers’ interpretations of brand logos. Compact logos encouraged favorable brand attitudes, signaling that the brand was reliable, secure, and trustworthy.
"Ownership" in the age of Google
How does the model of legal access, in which consumers purchase temporary access rights to goods and services owned and used by others, effect psychological ownership?
Is being generous the next beauty trend?
Poets and philosophers have suggested the link between moral and physical beauty for centuries. This study confirms that people who are perceived as more attractive are more likely to give, and givers are seen as more attractive.
Society perceives the poor as less affected by distress than those with more means
Negative life events can cause significant hardship and even lifelong trauma. The poor are perceived to be “hardened” by these events and therefore less harmed by them than those with more means, even when this is patently false.
Humans are optimists for most of life
At what age are we most optimistic? How do life events change our future outlook and what does this mean for resilience?
Objective vision of the world impossible
Even when we try to perceive the world the way it really is, we can’t completely discard our perspective.
'Playing hard to get' really works
To the human neurogenetic system, romantic relationships are just like all other relationships, including those with clients.
The link between belief in conspiracy theories and political violence
A clear conclusion can be drawn that a belief in conspiracy theories may be associated with an attitude that assumes violent extremism to be an acceptable option.
Courtrooms are full of bad science
In television crime dramas, savvy lawyers overcome improbable odds to win their cases by presenting seemingly iron-clad scientific evidence. In real-world courtrooms, however, the quality of scientific testimony can vary wildly, making it difficult for judges and juries to distinguish between solid research and so-called junk science.
In a split second, clothes make a person seem more competent in the eyes of others
Clothing perceived as "richer" by an observer—whether it was a T-shirt, sweater, or other top—led to higher competence ratings of the person pictured than similar clothes judged as "poorer," the researchers found.
Income inequality fuels status anxiety and sexualization
We are predisposed to trust men who are taller, better looking and with deeper voices and women who are taller than average, regarded as beautiful and who also have deeper voices (anyone remember Fenella Fielding?), so I think that men and women have been trying to preserve or improve their looks for longer than we have had the present economic system.
Impostor syndrome is more common than you think
Impostor syndrome, a phenomenon that manifests when people feel like frauds even if they are actually capable and well-qualified, affects people both in the workplace and in the classroom. New research highlights the importance of creating cultures where people talk about failure and mistakes,
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