When to break from the herd to make a better decision
When we see other people hesitate before making a choice, that tells us they were conflicted, that they weren’t entirely sure they were making the right decision. That makes people less confident in the group consensus and frees them to make decisions based on their own information.
Workplace bias suppression can be difficult to sustain
Decision-making that overrides one’s personal views and self-interests, also known as bias suppression, is often touted as an essential institutional objective. However it can be challenging to sustain from one decision to the next.
Love: How the feeling of power determines happy relationships
All power imbalance corrupts, and mostly what it corrupts are relationships. The secret to a happy romantic relationship is to make sure both partners feel they can decide on issues that are important to them.
How imperfect memory causes poor choices
Almost every month—sometimes more than once a month—a major study emerges that shows us just how irrational human decision-making is. When it comes to making choices, we surprisingly often forget about the things we like best and are swayed by what we remember.
The science of picky shoppers
If a company knows they have a lot of picky customers, they may need to change the way they reward salespeople or dedicate specific salespeople to their pickiest customers, because picky shoppers have very narrow preferences and they see perceived flaws in products others wouldn’t notice.
How people decide when they have many choices
It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering 36 different options? The amount of time people spend looking at individual items (or, one assumes, ideas or candidates) may actually help them decide.
Making decisions based on how we feel about memories, not accuracy
When we recall a memory, we retrieve specific details about it: where, when, with whom. But we often also experience a vivid feeling of remembering the event, sometimes almost reliving it.
Can the brain resist a group opinion?
We often change our beliefs under the influence of others. This social behavior is called conformity and explains various components of our behavior, from voting at elections to fashion trends among teenagers.
The quick choice might be a choice-overload avoidance strategy
Are you a 'maximizer' or a 'satisficer' when it comes to making a decision? Is it time to rethink your strategy?
The reward system and decision-making
Scientists have, for the first time, recorded real-time changes in dopamine and serotonin levels in the human brain that are involved with perception and decision-making. Dopamine is the main component in all mammalian reward systems and is also critical to learning and memory.
Forming beliefs in a world of filter bubbles
By talking to other people and observing their behavior, we can learn new things, acquire new skills, and adapt to changing conditions. But what if the information provided by the social environment is inconsistent or contradictory? The internet, in particular, has dramatically changed the structure and dynamics of social interactions.
'Happy ending effect' can bias future decisions
Two different parts of the brain compete with each other when we make decisions based on past experience, causing us to overvalue experiences that end well despite starting badly, and undervalue experiences that end badly despite starting well.
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