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Promotion doesn't add up to gender equity at leading accounting firms. August 21, 2022. Often, instead of making partner, women in public accounting firms appear to be sidelined into less prestigious, less powerful director positions, a study has found.…

Workplace health promotion programs that encourage employees to take responsibility for their own weight may have detrimental effects for employees with obesity, reveals a new study.…

Another key for maximizing the benefits of learning from mistakes is to approach the learning from a promotion focus, rather than a prevention focus.…

The researchers set out to demonstrate that exposure to dogs makes consumers more promotion focused, meaning that consumers will become more eager in pursuing a goal and more risk-seeking when making decisions. With cats it’s the reverse.…

The researchers examined how 75 professionals used two supervisor-focusedimpression management tactics—ingratiation and self-promotion—over two workweeks.…

Subjects were then ranked according to whether they actively seek positive opportunities for promotion and advancement or take a more preventative approach that prioritizes safety and job security.…

We kid ourselves that we select people for promotion because of their talent. It has never been true, and if the researchers behind this new study are right, it never will be—so long as humans are in charge of the process.…

This study organizes the negative aspects of influencer marketing into six key themes: • Promotion of harmful products – SMIs often endorse unhealthy or dangerous products such as diet pills, detox teas, and alcohol without full disclosure, influencing consumption…

Journal of the Academy of Marketing Science. shows that. leveraging consumer arrogance might be marketers’ most effective strategy. for promoting their brands and products.…

“Less is known about the Gen Z student perspective, and their brand-building strategies, brand goals and motivation, and how they manage risks associated with their images when promoting on social media.”.…