Improving the world a la Silicon Valley
For every societal problem, from climate change to inequity, there's a technical solution that will make plenty of profit. This approach is known as solutionism. Hear what the researchers have to say.
Givers to crowdfunding campaigns enjoy vicarious success
How does crowdfunding success give contributors the sense they are part of something bigger than themselves and gain a sense of ownership?
Want to make better decisions? Ask for less information, not more
This article investigates the trade-off between simplicity and complexity in decision making.
Better or different? How brand differentiation affects pay and profits
Do high-end brands attract good staff and promote productivity?
Collaborating with a university on a new product? Let your customers know!
Consumers perceive a product as more attractive when it is portrayed as developed in collaboration with a university.
When the media believe that a firm is really green
When firms make their environmental policies public, they can get favorable media coverage only if their narrative contains accepted signals of conformity and distinctiveness.
Why consumers forgo front-row seats: Sacrificing experience quality for togetherness
Would you accept the free upgrade if it meant sitting on your own?
The challenge of keeping an audience engaged: how language shapes attention
Brands want consumers to watch their ads, leaders want employees to read their emails, and teachers want students to listen to their lectures—and I want you to go on reading TR.
Secondary selling: what's really happening in a sale?
Results indicate that secondary selling accounts for 22.9% of the variance in customer motivation to buy.
Pitching with too much passion? "More enthusiastic" pitches turn off investors
When it comes to influencing, knowing your target is much more important than knowing your product.
High prices make the wealthy feel entitled to unsustainable goods
Upper-class people were more likely to buy unsustainable goods like individually packaged snacks when they had a higher price tag - the higher price made them feel entitled to the product despite the cost to the environment.
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