menu

Conservatives and liberals endorse 'values' and 'vices'

August 27, 2023

Listen to this article

Conservatives and liberals endorse 'values' and 'vices'

Conservativism and liberalism each represent generally desirable “values” and generally undesirable “vices” in the nation’s political landscape, according to newly published research.

The studies aimed to take a balanced look at the two political ideologies and their impact on U.S. society.

What the researchers say: “When a person indicates that they are ‘liberal’ or ‘conservative,’ an important part of what they are communicating is their goals for how they would like society to be structured,” the researchers wrote. “Yet, past theories have described these goals in dramatically different ways, proposing that either conservativism or liberalism reflects a divisive or unifying goal, leading to allegations of bias.”

In fact, an analysis that included five studies with a total of 1,588 people across the US revealed that what most people view as positive and negative can be found in both conservativism and liberalism, the study published in the journal Personality and Social Psychology Bulletin concludes.

“There are unifying ‘values’ and divisive ‘vices’ related to both ends of the political spectrum,” the lead author said. “Conservativism simultaneously reflects the unifying value of tradition, as well as the divisive vice of elitism; while liberalism simultaneously reflects the unifying value of inclusiveness and the divisive vice of rebellion.”

The researchers reached their conclusions by comparing a broad, representative sample of all possible human goals with political ideology, voting behavior and other expressed characteristics of American adults. In the studies, “vices” are defined as goals that the average person finds undesirable most of the time, and “values” are defined as goals that the average person finds desirable.

When it comes to conservativism, the researchers found that elitism is present in the ideology, reflecting a goal of elevating oneself and one’s group to a dominant position. Additionally, the researchers say that another feature of conservativism—tradition—is generally viewed as beneficial in binding together groups of people—for example, by ensuring loyalty to one’s group and respecting its authority figures. Nonetheless, traditional values can lead to prejudice against unconventional groups, such as gay men and lesbian women.

When it comes to liberalism, the researchers say inclusiveness values also help bind together people into a community—for example, by ensuring that resources are fairly distributed to different groups. But they also found that rebellion is linked with animosity toward conservatives.

“Rebellion and anti-conservative prejudice are divisive,” the researchers wrote. “Rather than building bridges between different groups, they create divisions and drive people apart. They can add to the polarized environment in which hostilities between the left and right flare more brightly.”

According to the researchers the study was intended to provide, from an unbiased perspective, a common framework for considering conservativism and liberalism and their impact on society.

“We really did go to great lengths to be as objective as possible when conducting the research and writing the paper, and not let study design or the paper write-up be biased by our own political leanings,” they explained. “We just sought to produce truly informative data and let the data speak for itself.”

So, what? This is an interesting study. It confirms, yet again, that humans are hard wired for group loyalty above all. This need to belong to a mutually supportive group transcends all other drivers and is based on the development over time of a common sense of the rules of the group, the roles people are ascribed in the group, and the rituals they all adhere to (the real three Rs).

Added to these are shared language, assumptions and beliefs. Taken together these make up culture”.

Different cultures may espouse shared “values” but mean quite different things in terms of actions or behaviors—as this research points out. Both liberals and conservatives may speak a common language—English—but the meaning ascribed to key value laden words can be divisively different.

This process forms, to a greater or lesser extent, whenever human groups are formed.

In other words, the trend to divisiveness is in our DNA.

Dr Bob Murray

Bob Murray, MBA, PhD (Clinical Psychology), is an internationally recognised expert in strategy, leadership, influencing, human motivation and behavioural change.

Join the discussion

Join our tribe

Subscribe to Dr. Bob Murray’s Today’s Research, a free weekly roundup of the latest research in a wide range of scientific disciplines. Explore leadership, strategy, culture, business and social trends, and executive health.

Thank you for subscribing.
Oops! Something went wrong while submitting the form. Check your details and try again.